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This is a black and white 2 by 11 inch print area ad, featuring Dow Magnesium Rod Water Heaters. This ad has the cutest little baby naked in the bathtub. This little baby is just as cute as can be. He is happy and smiling and appears to be having a fun time in the tub. This ad says.....NO TIME FOR RUSTY WATER, LEAKY TANKS. This ad is in good shape.