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Your Price: $ 7.48
Item Number: BODYB915A6 |
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A great vintage partial page original magazine ad. Ad measures approximately: 3" x 8". Condition: EXCELLENT. Certificate of Authenticity is provided to show that this piece is from an original magazine (not a copy).
Interesting tidbit from the net: Not by accident did "The World's Most Perfectly Developed Man" get that way. Charles Atlas, born Angelo Siciliano in 1893, developed his body-building program through his own initiative. Harassed as a youth by bullies on the street and--yes, it's true--at the beach, he was inspired by the stretching of lions and tigers at Brooklyn's Prospect Park Zoo. Angelo began practicing a series of isometric exercises that eventually gave him a classically sculpted musculature; he became "a new man" without the aid of weights or drugs. Other people soon recognized the appeal of his physique; from about 1915 to 1920, Atlas (as he had been known since he was 19; he legally changed his name in 1922) was often asked to pose for New York-area artists. For example, he posed for the statue of George Washington on the Washington Square Arch in New York. Atlas was named "The World's Most Beautiful Man" in 1921 and "The World's Most Perfectly Developed Man" in 1922 in contests sponsored by Bernarr "Body Love" Macfadden, publisher of Physical Culture magazine; after Atlas' second win, Macfadden abolished the contest, convinced that no man could ever best Atlas.
Charles Atlas decided to sell his bodywork program to the public, but his early marketing efforts failed to produce satisfactory results. In 1928, Atlas brought on adman Charles Roman as a partner in his failing business. Roman soon righted the ship; he coined the term "Dynamic Tension" to describe Atlas' equipment-free body-building program, and he also created several imaginative ad campaigns, usually using comics narratives, to demonstrate the benefits of Dynamic Tension. "Mac's" story--based in part on Atlas' own experiences--found a home in pulp magazines and eventually in comic books, where it struck a resonant chord and was used, with only slight variations, into the 1970s; Atlas himself died in 1972, just as the ads were enduring their last sustained period of popularity in comics.
- an excerpt from "The Ad That Made an Icon Out of Mac" By Gene Kannenberg Jr.
Keywords: bodies mens men physique musclemen muscleman strongman bodybuilding bodybuilder muscles physique gym vintage memorabilia collectible collectibles collectable collectables antique sale buy ads magazines advertisements 1930s
Charles AtlasŪ is a trademark of Charles Atlas, Ltd. |
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