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Frederick William Rueckheim started the business around 1871. He brought his brother, Louis, in as a partner and started the firm of F.W. Rueckheim & Bro. |
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In 1896, the first lot of Cracker Jack was produced. It was named by an enthusiastic sampler who remarked, "That's a Cracker Jack!" |
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H.G. Eckstein developed the "waxed
sealed package" for freshness in 1899. In 1902, the company was re-organized; Rueckheim Bros. & Eckstein. |
| Prizes were inserted in every box in 1912. | |
| In 1914, a plant was opened in Brooklyn, NY. | |
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Sailor Jack and his dog, Bingo, were added to boxes in 1918. |
| In 1922, the company was named The Cracker Jack Co. | |
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In 1943 and 1944, the company was honored for its war effort. |
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Borden purchased the company in 1964. |
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Frito-Lay is the current owner of Cracker Jack. |
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