In this section:
What is a featured item? If you're new to the system, you may be asking
yourself 'What are those little pictures that some people
have on their home page?' and 'How do I get pictures of my
items on the mall main page'. These are called 'Featured
Items'. Featuring an item makes it more
visible to visitors to your site and to the mall by causing it to
be specially displayed.
- What is a featured item?
- What does a featured item do?
- How do featured items work?
- How do I feature an item?
- How do I know if my featured items are working?
- How do I remove a featured item?
You can feature items, a process which causes
images of the item, its title and (in some cases), its price to be
displayed in a high-traffic location. You can feature as
many items as you like without cost on your own site and they will
look like this:
If you would prefer to have your featured items
appear horizontally, use the site customization option (on the
Site Maintenance Menu) to specify this.
For a small fee, you can have your merchandise
displayed on the site main page or on the store directory pages:
What does a featured item do?
If a visitor clicks on the image of the featured
item, they are immediately shown the full page view for the item
(the 'picture page') that appears on your site. If they like
what they see, they can then place the item in their virtual
shopping cart and buy it.
How do featured items work?
Featured items are selected for a certain number
of displays. Each display is counted and when the number of
requested displays is exhausted (or if the item is sold), the
display is terminated. If you have more than one of an item, the
display is not terminated until the available item count reaches 0
or the number of requested displays is reached, whichever comes
If there are more featured items to be displayed
in a given location at a given time than can be displayed, they
are displayed randomly until the display count is exhausted or the
item is sold, whichever comes first.
What is best to feature?
As you work with featured items, you'll find that
certain types of merchandise attract more attention and are better
candidates for featuring. Since the images of the
product are fairly small, its also very important to make sure
that enough detail shows to attract a potential buyer's
How to feature an item:
Go to your Members Page. If your members
page is not currently displayed, click this link Members
Pages to open it in a new window so you can toggle
back and forth between your maintenance page and this
Now click on the link to "Maintain
If you know the item number, type it at the
prompt on your menu that looks like this and click the 'Find'
If you don't remember the exact item number, but you know the
name of the item, enter the name in the input box below that's
titled 'Enter item name' and click the 'Find' button:
If you don't know the exact number or name, you can also view
all items in a particular category by using the drop-down
selector at the top of the page.
In any case, you'll see the item display:
Click the button. You will see a page that
shows the item and that allows you to select where it will be
Select the location you wish, and in the box
titled 'select Impressions' pick how many times you want the
item to be displayed (what is an 'impression'? It is a
single display of the featured item. Each time the
featured item is displayed to a potential customer, this
counted as one of the impressions.)
You will be allowed to preview the item and
approve it. If the item is being displayed on your site,
it will become active as soon as you approve it. If it
appears on your mall main page, your mall manager will review
and approve it for you. Until it is approved, it won't
How do I know if my featured items are working?
You can tell the status of your featured items by
using the option for the featured item report on your inventory
menu. This shows you the status of all your featured items.
What if I want to stop a featured item? Do they
stop by themselves?
When you feature an item, you'll select the
number of times you want it to be displayed (these are called
'impressions'). Normally, the item will display until all that you
have of the item are sold or until the number of requested
displays is exhausted, which ever comes first.
Change your mind? Want to remove a
featured item? On the featured items report (available from
both the reports and the inventory menu, there is a link where you
can 'un-feature' an item. If you need to delete a featured
item, that is the option you should use to do so.