What is Google Shopping ("Google Base" /
"Google Shopping" is the most recent name for Google Base.
And Google Base ('Base') was a renaming of "Froogle". Google
Shopping is Google's marketplace of product and is intended to help consumers
find the items they want to buy; you can see it here http://www.google.com/products
What does it take to get my online store onto Google
Your store must accept electronic payments of some sort. Visa and
Mastercard are two such payment methods. Google Checkout is
another acceptable payment method. PayPal is not.
Does taking credit cards through PayPal count as an
"electronic payment method" for Google Shopping?
I do want to take credit cards as an electronic payment
method, but I don't want to use the TIAS credit processor.
You do NOT have to; we have an option where you can simply collect the credit
card information and process it through your own machine. We have historically
charged a fee for setting this up, but for at least the duration of the
holiday, we are going to waive our fee. If you don't want a TIAS
merchant account, but do want to accept cards, contact firstname.lastname@example.org and find out about
Do I have to have automated Tax Calculation and Automated
Shipping turned on to be in Google Shopping?
Can I be on Google Shopping without using Google Checkout?
How do I get my items on Google Shopping?
It's automatic. If your payment methods qualify, we will
automatically feed your information every evening to Google Shopping.
What is Google Checkout?
It is a way to accept payment through Google. Much like PayPal, Google handles
the customer interface and collects the money for you. Google charges a fee
(see below) that is about the same as any other credit processor.
How does it work?
You'll need to set up your account on Google and then contact email@example.com so they
can check your setup and activate the feature.
What do I have to pay TIAS for this?
Nothing; it will help you make money and if you make money, we do too!
How does this change what my buyers see?
When your store has Google shopping activated, your shoppers will see two
options for checkout:
If they click 'Google Checkout', they will use the Google
cart, rather than our standard one. They will, however, receive all
normal documentation and communication from you. If you'd like to see
this in action, feel free to try our test store.
How do I process orders accepted through Google
Checkout? Do I need to learn to use their tools?
You don't need to learn anything new; the interface is transparent to you.
When you go to process your orders, you'll see them on your
store and process them like any other order. Google will send you risk
information about the transaction and collect the money into the bank account
you put on file with them when signing up for Google Checkout.
Throughout the process, TIAS (invisibly) 'talks' to Google and Google to
TIAS. As things change on either system, your TIAS order will be
automatically updated and when the payment is received, TIAS will change the
payment status so that you know it is ready to ship. Using your normal
business processes, you'll ship the order. Throughout the process, the
order on your TIAS store and the order on Google are maintained so that they
are 'in synch'. For the a complete descritpion of how to process
an order through Google Checkout, click
Is having Google Checkout mandatory for TIAS Merchants?
Why use Google Checkout?
Doing so will almost certainly increase your sales because your items will be
listed higher on the Google search engine
- Using it appears to get your site ranked much higher on Google than if
you do not use it;
- Your store will appear in additional searches and additional locations
- And if you do not want to accept credit cards, it is a way to get onto
Isn't this 'Pay for Placement'?
No, you are paying Google for a service -- and, conversely, for the fee you
pay, they are helping you with the credit verification and risk
management. And they are getting assurances about your store and your
products that enable them to have a higher level of trust in your
listings. This is reflected in your placement.
What does it take to use the Google Checkout (the Google
Shopping Cart) on my online store and get my store into the Google Checkout
You'll need to sign up for it and agree to pay their fees.
Do I have to have automated Tax Calculation and Automated
Shipping turned on to use Google Checkout?
Yes, Google does require this.
I don't want to use Automated Shipping!
Sorry, but we are not allowed to put the Google Checkout button on your site
if you do not. Really, this is to your benefit! We have found that stores that
have automated shipping calculation typically have about 30% higher revenue
than those that do not -- customers LIKE knowing what their order is going to
cost! So ultimately, turning the feature on will increase your
revenue on your store as well as enabling you to use the Google Shopping Cart.
I don't want to have to weigh every item!
TIAS supports many shipping options, some of which do not require weight
calculation. All the TIAS methods work on Google Shopping. Many
dealers use some version of fixed-price calculation or combine it with the
vendors (UPS, USPS) method; some use fixed-price and some have other
solutions Visit the dealer's forum and see how your colleagues are
The way I currently have my sites set up, automated
shipping is calculated for domestic orders. I have it set up, though, where
international orders will not see their shipping charges automatically. I
email them with shipping options once I receive the order. Will I still be
able to use Google Checkout with this set up? If not, will taking off the
international options all together be the best remedy?
You can use Google Checkout, but we won't be putting your international
locations as possible destinations in the shopping cart because Google
does not support 'quote after order' as a shipping calculation method. There is no
need to take the international options off your site because this is a
business model that is allowed on TIAS (not really recommended any more, but allowed)
and we can manage the situation for you.
Occasionally, the shipping calculator gets a little carried
away with shipping costs on multiple item domestic orders. If I see where I
can save the customer on shipping costs, I adjust the shipping to the lower
rate and let the customer know before charging their credit card. Will this
still be possible with the Google Checkout?
You can, indeed, adjust prices on Google. But one of the things you can't
adjust (as far as we can see) is the shipping. The Google shipping calculator is fully automated. If you
have dimensions on your items, we are calculating the estimated volume of the
shipment and passing it to Google. You may want to try some test
shipments and see how much this is an issue.
I use Google Checkout in another store; can I use the same
account for my TIAS store?
It depends on the level of integration of the other store. If they are not
using the level 2 (advanced) integrated API, the answer is 'probably'; if they
are, then the answer is 'no' because Google only allows one callback address
per Google Checkout account (this is used for transferring order status
information for the advanced integrated API). The solution in this case is
very simple -- set up a second account and put TIAS on that. You won't be spending
much time on Google because the TIAS implementation is integrated and you'll be working
it through your normal store shipping processes.
If you think your other stores are not using the advanced API, please contact firstname.lastname@example.org to discuss your specific
I do not use Google Checkout, but I have a gmail
account. Can I use this for Google Checkout?
Yes. See instructions in the
tutorial on how to do this.
Google is being unreasonable and coercive! I want to use
Google Checkout but I don't want to be forced to collect sales taxes.
How do I get an exception?
This is like going to play at someone's house. If you won't follow their
rules, you don't get to use their toys.
P.S. We've been asked about account verification through Google (this
is where you register your bank account so they can deposit your money and they
respond by making a small deposit in your account. You have to look for
the deposit and enter the verified amount to prove that your account number was
entered correctly.) The process takes a couple of days and people
have had a hard time finding the place to enter the deposit amount after it is
received. The location, for your reference, is https://checkout.google.com/sell/verifyBankInfo