| Antique Business News #16 September 2003 |
Antique Business News #16 September 2003
Online marketing tips for Antique Merchants,
Auctioneers and Antique Show Promoters.
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--In This Issue of ABN--
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1. Are you Well Listed in Search Engines?
2. Last Months "Hot" Antiques & Collectibles
3. Converting Online Visitors into Buyers
4. Yahoo! Product Search
5. Helpful Resource List
6. Questions? Comments? Ideas?
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1) Are you Well Listed in Search Engines?
So how many Web pages does Google have listed for your Web site? This
is an important number to know, so that you can track how effective your
site is working with the Webs most popular search engine. You should track
and record your search engine saturation at least once a week.
The easy way to do this, is to use a Web service like Marketleap. Just go
to http://www.marketleap.com in the left column, under "free search engine
marketing tools", select "Search Engine Saturation" and fill in the form as
indicated. Or you can go directly to Google and enter a search similar to
site:your-url.com "unique word or phrase on every page"
As an example, for the Tias.com Web site, a search in Google would look
something like:
site:tias.com "TIAS"
The number of pages will appear in the upper right corner of the search
results page. Write it down and record any changes that appear each week.
If you start to see your numbers decline and don't know why, there are
online resources available that might be able to help you such as
Webmasterworld.com . Be prewarned that asking Google for help via their
online help system, will get you lots of form letter responses, but not much
in the way of specific help.
Happy tracking....
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2) The "Hot Lists" of Antiques & Collectibles
Last months (August's) "Hot" antiques & Collectibles
These top ten lists are based on hundreds of thousands of searches
by people using the online search engines at the indicated Web sites.
Here are the top ten search words used at http://www.TIAS.com .
This site specializes in offering a broad range of antiques and collectibles
Avon
Cookie jars
Carnival Glass
McCoy
Depression Glass
Fenton
Roseville
Pyrex
Milk Glass
Dolls
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Here are the top ten search words used at http://www.AntiqueArts.com .
This site specialized in "high end" Antique and Art
Limoges
Nippon
Transferware
Staffordshire
Tiffany
Chairs
Tables
Mirrors
Desks
Sofas
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Here are the top ten search words used at http://www.Kovels.com .
This site is a free online price guide to antiques and collectibles.
Dolls
Books
Avon
Bottles
Plates
China
Furniture
China Dinnerware
Roseville
Toys
Past hot lists can now be viewed online in the ABN Newsletter
archives. To view past months hot lists, just go to:
http://www.tias.com/abn and select a newsletter.
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3) Converting Online Visitors into Buyers
Conversion rates was a major issue on the minds of retailers attending
the eTail2003 conference last month in Boston. The average conversion
rate for the ecommerce industry is about 2-3%. Conversion is when a
visitor to a Web site makes a sale, or has been "converted" into a
paying customer. MyEZsale gives the low-down on the eTail2003
conference and reveals lessons learned by large retailers so you can
apply them to your ecommerce Web site.
http://www.myezsale.com/cab/abu/y203/m08/mes0007/s04
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Yahoo! Product Search
Rumor has it that Yahoo's new product search will be coming out of
Beta testing on September 23rd. This is a service that is similar to
Froogle.com, which is still being tested by Google.
You can play with the test version of Yahoo! Product search at
http://products.yahoo.com
It will be interesting to see how this new service is merged into Yahoo!
search results and how Froogle will respond. You can find quite a few
antiques and collectibles on this service as well.
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Helpful Resource List
1. Bulletin board to discuss online marketing
http://www.auctionbytes.com/forum/phpBB/viewforum.php?forum=15&132
2. Online archive of past ABN newsletters and the "Subscribe to ABN" Link.
http://www.tias.com/abn
3. Check the link popularity of your Web site at:
http://www.marketleap.com/publinkpop/
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Questions? Comments? Ideas?
We want to hear from you. Send your email to ABN@tias.com
If you have a marketing idea that we publish here, we'll send you
a free nifty, pocket tape measure and magnifier. Take a look at:
http://pages.tiasexchange.com/7283/PictPage/1920895801.html
One per customer.
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use the link in the "Helpful Resource List" shown above. Please note
that stories and other information from readers may not be checked for
accuracy and may be edited prior to publication. ©1995-2003 TIAS.com Inc. |
