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Antique Business News #25 February 2006
Antique Business News #25 February 2006
Online marketing tips for Antique Merchants,
Auctioneers and Antique Show Promoters.

--Unsubscribe info at bottom of page

--In This Issue of ABN--
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1. Making money from your Web site.
2. What antiques and collectibles sold in 2006?
3. What countries and states bought the most in 2006?
4. What was searched for the most in 2006?
5. Resources
6. Questions? Comments? Ideas?
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1. Making money from your Web site
For online content publishers who serve collectors and the
antiques and collectibles trade , there is an ongoing struggle to
find a way to make money from their visitors. A new TIAS
affiliate program now gives them the unique ability to include a
search box with their content so that their readers can purchase
the items mentioned on their Web site. As an example, a Web
site that published stories about collectible pottery, vintage Barbies
or antique furniture could include a search box with each story to
allow the reader to actually see and buy the items mentioned in
their story. The publisher would then be paid a commission for
all sales that result from that referral.

Web retail sites that specialize in selling antiques and collectibles
can now increase their available inventory by over 500,000 items.
If their customers can't find what they are looking for, the
merchant can now send the customer to TIAS and, if the
referral ends in a sale, the merchant will make money from that
referral. The TIAS affiliate program gives online retailers the ability
to convert more of their customers into happy buyers and brings
additional revenue to their site as well.

For more information and to join the new affiliate program, TIAS
has provided a simple online form to apply to become an affiliate.
Please take a look at: http://www.tias.com/affiliates/
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2. Here are the top 20 categories of antiques and collectibles purchased
online by customers visiting antique and collectible related Web sites
that are hosted by TIAS.com Inc. in 2005. This first list ranks popular
categories based on the volume of items purchased within each category.
As an example, more pieces of collectible jewelry were sold online than
collectible glass, in 2006.

Note that the list also compares 2006 rank data to the previous year.

1) Jewelry - Same as 2005
2) China and Dinnerware - Up from #3 in 2005
3) Glass - Down from #2 in 2005
4) Coins and Currency - Not listed last year in 2005
5) Advertising - Down from #4 in 2005
6) Holiday & Seasonal - Up from #13 in 2005
7) Comics - Down from #5 in 2005
8) Paper and Ephemera - Up from #14 in 2005
9) Miscellaneous - Down from #6 in 2005
10) Vintage Sewing - Up from #11 in 2005
11) Kitchen Collectibles - Down from #8 in 2005
12) Porcelain & Pottery - Down from #9 in 2005
13) Vintage Clothing - Down from #12 in 2005
14) Resources and Supplies - Down from #10 in 2005
15) Figurines - Up from #16 in 2005
16) Hobbies - Up from #20 in 2005
17) Toys - Down from #15 in 2005
18) Textiles - Up from #19 in 2005
19) Books - Down from #7 in 2005
20) Dolls - Down from #18 in 2005

To view last year list, go to:
http://tinyurl.com/yh9vaw

Here are the top 20 categories of antiques and collectibles sold online
in 2006, based on dollar volume. The following list is based on how much
money was spent by customers who bought antiques and collectibles over
the past year. As an example, more money was spent by customers buying
collectible comics than jewelry in 2006.

Note that the list also compares 2006 rank data to the previous year.

1) Comics - Same as 2005
2) Furniture and Accessories - Up from #6 in 2005
3) Jewelry - Down from #2 in 2005
4) Porcelain and Pottery - Same as 2005
5) Glass - Down from #3 in 2005
6) Vintage Clothing - Up from #8 in 2005
7) China and Dinnerware - Down from #5 in 2005
8) Music Related - Not listed in 2005
9) Militaria - Up from #11 in 2005
10) Miscellaneous - Down from #7 in 2005
11) Textiles - Up from #14 in 2005
12) Resources and Supplies - Down from #9 in 2005
13) Advertising - Same as 2005
14) Kitchen Collectibles - Down from #12 in 2005
15) Memorabilia - Up from #16 in 2005
16) Figurines - Up from #18 in 2005
17) Dolls - Down from #15 in 2005
18) Holiday and Seasonal - Down from #17 in 2005
19) Paper and Ephemera - Same as 2005
20) Vintage Sewing - Not listed in 2005

To view last year list, go to:
http://tinyurl.com/yh9vaw

-------------

3. This is an interesting list of the geographic locations where people
came from that bought antiques and collectibles online at TIAS.com
in 2006. The list is in descending order.

The list is based on the quantity of orders placed from each country.

1. US
2. Great Britain
3. Canada
4. Japan
5. Australia
6. France
7. Germany
8. Italy
9. New Zealand
10. Netherlands

Here is a list of the US states that placed the most orders for antiques
and collectibles in 2006 at online malls operated by TIAS.com.

1. California
2. New York
3. Texas
4. Florida
5. Pennsylvania
6. Illinois
7. Ohio
8. New Jersey
9. Virginia
10. Michigan

An interesting side note: More antiques and collectibles were bought at
TIAS in 2006 by customers from the state of Michigan than buyers
from the entire country of Great Britain. Michigan beat out Great
Britain by just a few hundred purchases
-------------

4. The top 30 list is based on millions of online searches that were
conducted by customers visiting antique and collectible related Web
sites that are hosted by TIAS.com Inc. This year's list also includes a
comparison with the 2005 searches.

Keep in mind that these searches are what people were looking for,
not necessarily what they were buying. In many cases, people will
search for items when they are just trying to determine a value of a
specific item that they have in their possession.

Here are the 30 most requested online search terms for 2006.

1. Cookie jar - Up from #2 in 2005
2. Teapot - Up from #6 in 2005
3. Avon - Down from #1 in 2005
4. Milk Glass - No change since 2005
5. Fenton - Up from #7 in 2005
6. Roseville - Up from #12 in 2005
7. Carnival glass - Up from #8 in 2005
8. Dolls - Down from #3 in 2005
9. McCoy - No change since 2005
10. Depression glass - Down from #5 in 2005
11. Nippon - Up from #15 in 2005
12. Limoges - Down from #10 in 2005
13. Fire King - up from #30 in 2005
14. Pyrex - Down from #13 in 2005
15. Lamps - Up from #18 in 2005
16. Rings - New to list
17. Salt & Pepper Shakers - New to list
18. Noritake - New to list
19. Halloween (related collectibles) - New to list
20. Perfume (bottles &related) - New to list
21. Lefton - New to list
22. Alaska (related collectibles) - New to list
23. Crocks - New to list
24. Cat (related collectibles) - New to list
25. Hull - New to list
26. Buttons - New to list
27. Pitchers - New to list
28. Clocks - No change since 2005
29. Blenko - New to list
30. Steuben - New to list

To view last year's top 30 list, please go to:
http://tinyurl.com/va67e
-------------

5. Helpful Resource List

1. Bulletin board to discuss online marketing
http://www.auctionbytes.com/forum/phpBB/viewforum.php?forum=15&132

2. Online archive of past ABN newsletters and the "Subscribe
to ABN" Link. You can also use this links to send a friend a
copy of this newsletter. http://www.tias.com/abn
-------------

Questions? Comments? Ideas?
We want to hear from you. Send your email to ABN@tias.com

Thanks for reading. Feel free to forward this to a friend. To
subscribe use the link in the "Helpful Resource List" shown
above. Please note that stories and other information from
readers may not be checked for accuracy and may be edited
prior to publication. 1995-2006 TIAS.com Inc.

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