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Antique Business News (ABN) #29 January 2008
Antique Business News (ABN) #29 January 2008
Online marketing tips for Antique Merchants,
Auctioneers and Antique Show Promoters.

--Unsubscribe info at bottom of page

--In This Issue of ABN--
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1. Is the Online antiques & collectibles market improving?
2. The most used antique & collectible search terms for 2007
3. The Kovels top 20 search terms for 2007
4. The most frequently purchased antiques and collectibles online in 2007
5. December 2007 sales show impriovement over 2006
6. Survey Results - What are buyers looking for?
6. Resources
7. Questions? Comments? Ideas?
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1) This past December we collected some really interesting data that might show that the market for antiques and collectibles is improving after suffering through a major downturn over the past few years. In this issue of ABN we are including several reports based on data collected in 2007. Our hope is that this information will give you some insight into market conditions for the coming year and also help you put together a solid marketing strategy for your business in 2008. Pay special attention to the TIAS.com report on what categories of antiques and collectibles sold online in 2007 and the Auctionbytes report on what Online buyers are looking for.

Questions? Comments? I'm happy to talk shop. Just give me a call at 1-888-653-7883 or drop me an email at Phil@tias.com . Hope to hear from you soon ....... Phil
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2) The most used antique & collectible search terms for 2007
TIAS.com ( http://www.tias.com) the Webs largest online antique & collectible mall, released their annual report on the most requested search terms used by people
looking for for antiques and collectibles online in 2007.

The top 30 list is based on millions of online searches that were conducted by customers visiting antique and collectible related Web sites that are hosted by TIAS.com Inc. This year's list also includes a
comparison with the 2006 searches.

Keep in mind that these searches are what people were looking for, not necessarily what they were buying. In many cases, people will search for items when they are just trying to determine a value of a
specific item that they have in their possession.

Here are the 30 most requested online search terms for 2007.

1. Cookie Jar - No change since 2006
2. Avon - Up from #3 in 2006
3. Fenton - Up from #5 in 2006
4. Stamps - New to list
5. Teapots - Down from #2 in 2006
6. Milk Glass - Down from #4 in 2006
7. Roseville - Down from #6 in 2006
8. Carnival Glass - Down from #7 in 2006
9. McCoy - No change since 2006
10. lamps - Up from #15 in 2006
11. Fire King - Up from #13 in 2006
12. Pyrex - Up from #14 in 2006
13. Blenko - Up from #29 in 2006
14. Artist Dolls - New to list
15. Depression Glass - Down from #15 in 2006
16. Crocks - Up from #23 in 2006
17. Nippon - Down from #11 in 2006
18. Dolls - Down from #8 in 2006
19. Pitchers - Up from #27 in 2006
20. Steuben - Up from #30 in 2006
21. Buttons - Up from #26 in 2006
22. Rings - Down from #16 in 2006
23. Salt & Pepper Shaker - Down from #17 in 2006
24. Perfume (Bottles & related) - Down from #20 in 2006
25. Clocks - Up from #28 in 2006
26. Lefton - Down from #21 in 2006
27. Noritake - Down from #18 in 2006
28. Limoges - Down from #12 in 2006
29. Cameo - New to list
30. Occupied Japan - New to list

To view last year's top 30 list, please go to:
http://tinyurl.com/y7f48y
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3) The Kovels top 20 search terms for 2007
Kovels.com ( http://www.kovels.com), the Web’s largest free price guide for antiques and collectibles, released their list of the top 20 searches for all of 2007. The Kovels’ top 20 list is based on the results of millions of searches that took place on their website during the year 2007.

People use price guides for a number of reasons, the most common being that they are just trying to determine the value of a specific item that they own. If an Item is not listed on the top 20 list, it does not necessarily mean that it is unpopular or that there is not a demand for it. It only means that in 2007 there was less interest.

1. Jewelry
2. World War II
3. Stoves
4. Coca Cola
5. Furniture
6. Silverplate
7. Occupied Japan
8. Lighters
9. Knife
10. Paintings
11. Bottles
12. Capo Di Monte
13. Lladro
14. Planters Peanuts
15. Dolls
16. Toys
17. Royal Doulton
18. Clocks
19. Radios
20. McCoy

The Kovels’ “Top 20” list of antiques and collectibles has been published since 2002 and is offered by Kovels.com as a service for collectors.
---------------------------

4) The most frequently purchased antiques and collectibles online in 2007
TIAS.com ( http://www.tias.com) the Webs largest online antique & collectible mall, today released their annual reports listing the most frequently purchased antiques and
collectibles online in 2007. The data was gathered from over 540 Internet merchants and is based on millions of dollars of on-line sales of antiques & collectibles during the year 2007.

Here are the top 20 categories of antiques and collectibles purchased online by customers visiting antique and collectible related Web sites that are hosted by TIAS.com Inc. in 2007. This first list ranks popular categories based on the volume of items purchased within each category. As an example, more coins and currency was sold online than china nd dinnerware, in 2007.

Note that the list also compares 2007 rank data to the previous year.

1) Coins and Currency - Up from #4 in 2006
2) China and Dinnerware - No movement since 2006
3) Glass - No movement since 2006
4) Advertising - Up from #5 in 2006
5) Jewelry - Down from #1 in 2006
6) Holiday and Seasonal - No movement since 2006
7) Paper and Ephemera - Up from #8 in 2006
8) Vintage Sewing - Up from #10 in 2006
9) Resources and Supplies - Up from #14 in 2006
10) Kitchen Collectibles - Up from #11 in 2006
11) Miscellaneous - Down from #9 in 2006
12) Vintage Clothing - Up from #13 in 2006
13) Toys - Up from #17 in 2006
14) Porcelain and Pottery - Down from #12 in 2006
15) Figurines - No movement since 2006
16) Books - Up from #19 in 2006
17) Dolls - Up from #20 in 2006
18) Hobbies - Down from #16 in 2006
19) Textiles - Down from #18 in 2006
20) Memorabilia - Not listed in 2006

To view last year list, go to:
http://tinyurl.com/yj5vue

Here are the top 20 categories of antiques and collectibles sold online in 2007, based on dollar volume. The following list is based on how much money was spent by customers who bought antiques and collectibles over the past year. As an example, more money was spent by customers buying jewelry than vintage clothing in 2007.

Note that the list also compares 2007 rank data to the previous year.

1) Jewelry - Up from #3 in 2006
2) Vintage Clothing - Up from #6 in 2006
3) Glass - Up from #5 in 2006
4) China and Dinnerware - Up from #7 in 2006
5) Furniture and Accessories - Down from #2 in 2006
6) Porcelain and Pottery - Down from #4 in 2006
7) Books - Not listed in 2006
8) Autographs - Not listed in 2006
9) Textiles - Up from #11 in 2006
10) Holiday and Seasonal - Up from #18 in 2006
11) Kitchen Collectibles - Up from #18 in 2006
12) Dolls - Up from #17 in 2006
13) Vintage Sewing - Up from #20 in 2006
14) Resources and Supplies - Down from #12 in 2006
15) Coins and Currency - Not listed in 2006
16) Advertising - Down from #13 in 2006
17) Toys - Not listed in 2006
18) Figurines - Down from #16 in 2006
19) Militaria - Down from #9 in 2006
20) Paper and Ephemera - Down from #19 in 2006

To view last year list, go to:
http://tinyurl.com/yj5vue
---------------------------

5) December 2007 sales show impriovement over 2006
TIAS.com today released data for their December 2007 sales of antiques and collectibles, which show a 19% upturn in sales volume when compared to December of 2006. TIAS.com has tracked online sales data for the antiques and collectibles merchants within their online mall since 1995. Their data is based thousands of transactions that took place on the Web sites of hundreds of TIAS merchants.

Many Internet based antiques & collectibles merchants have reported significant decreases in online sales volume over the past 3 years. The December 2007 increase is important because it is the first significant sign the antiques and collectibles market may be recovering. At the height of the online market for antiques and collectibles from 1998 to 2004 there appeared to be a "gold rush" attitude about making money online. It seemed that everyone was dumping merchandise onto the Web, hoping to make a quick buck. This worked for a while, but as the market became flooded with inventory. On-line and off-line merchants were forced to lower their prices to compete.

"What we have witnessed is that many merchants just pulled out of the market entirely because they could not get the returns they needed to stay in business. Brick and mortar antique shops and malls have closed at an alarming rate. We've also seen a large number of On-line merchants just pull out of the market completely" said Phillip Davies President of TIAS.com "These new December numbers may signify that the devastating market correction we have witnessed over the past 3 years, is finally coming to an end."

A good indication that December 2007 numbers represent a market shift, will be the TIAS.com sales volume results for January 2008. TIAS.com will have these numbers in early February and will post another report at that time.
---------------------------

6) Survey Results - What are Online buyers looking for?
Why do people shop online? How do they find items, and what factors are important to them in making purchasing decisions? These are some of the questions Auctionbytes set out to explore in their December online-buying survey. Over 900 people took the survey. By aggregating their responses, Auctionbytes hoped to learn more about shopping behavior, and find answers that might be helpful to online sellers who have set up their own storefronts or are looking to do that in the coming year. Be sure to check out the results of this important survey at:
http://www.auctionbytes.com/cab/abu/y208/m01/abu0206/s02
---------------------------

Helpful Resource List

1. Get some great publicity for your upcoming event or publish the latest news about your business at http://www.news-antique.com . This is a free service that gets thousands of visitors each day.

2. Online archive of past ABN newsletters and the "Subscribe to ABN" Link. You can also use this links to send a friend a copy of this newsletter. http://www.tias.com/abn

3. Check the link popularity of your Web site at: http://www.marketleap.com/publinkpop/
---------------------------

Questions? Comments? Ideas?
We want to hear from you. Send your email to ABN@tias.com If you have a marketing idea that we publish here, we'll send you a free nifty, pocket tape measure and magnifier. Take a look at:
http://pages.tiasexchange.com/7283/PictPage/1920895801.html
One per customer.
---------------------------

Thanks for reading. Feel free to forward this to a friend. To subscribe use the link in the "Helpful Resource List" shown above. Please note that stories and other information from readers may not be checked for accuracy and may be edited prior to publication. ©1995-2008 TIAS.com Inc.


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