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Breweriana: Trays


What's New in the Collector's Showcase of Breweriana: Trays?
The Most Recent Additions to This Category are First!
Vintage Ballantine Beer & Ale 12 inch Tray. It was in a Garage for years,so my guesstimate is the 50s-60s. Ballantine is not in business anymore. The rust damage is as shown in the pictures, but hanging behind the bar,the tray damage will not be noticed. As you can see, for its age the paint is still bright and sparky. At its peak Ballantine Beer was the 4th Largest Brewer in the United States.It was the #3 beer in the 40s and 50s,and was the first Beer sponsor for the NEW YORK YANKEES.Since 2005 the Ballantine Ale brand has been owned and marketed by the Pabst Brewing Company, which in turn outsources the brewing to the Miller Brewing Company. The Ballantine logo is three interlocking rings, in a design known as Borromean rings. New York Yankees announcer Mel Allen called it "the Three-Ring Sign". In the logo used in advertising, the rings were labeled "Purity, Body, Flavor". According to one legend, Peter Ballantine was inspired to use the pattern after seeing condensation rings left by beer glasses on a tabletop. Bottles of Ballantine's can be seen in photos of American World War II aviators debriefing on Iwo Jima after a raid against Tokyo.  Team announcers, most notably the legendary Mel Allen, labeled Yankee home runs, "Ballantine Blasts." New York Yankees broadcasts featured commercials with the jingle, "Baseball and Ballantine/ Baseball and Ballantine/ What a combination/ All across the nation/ Ballantine, Ballantine beer."

Ballantine also sponsored the PHILADELPHIA PHILLIES on radio and TV for many years in the 1950s and 1960s. The scoreboard in right center field at Philadelphia's Connie Mack Stadium (previously known as Shibe Park) sported a 60-foot-long (18 m) Ballantine Ale sign. Ballantine was the preferred beer of MARTIN CRANE on the television show FRASIER. He drinks the pale ale in almost every episode, usually from the can. It is rumored that the famous drummer JOHN BONHAM of hard rock band Led Zeppelin used the logo of Ballantine beer as a high influence to create his "symbol".

Shipping is $7.95 USA Domestic Priority Package (3 days). 









 Tin Plate, Anheuser-Busch, St. Louis - Missouri, Pat 1905, Condition 8, 10" across  Cherry Heering alcohol tray, identified on the topside with the words "Cherry Heering, World famous since 1818, Peter F. Heering, Copenhagen, Denmark", and smaller words on the topside bottom, "49 Proof. Schenley Import Corporation, New York".  The gold background colored tray in the center top also has four "appointment" emblems, each with slightly different graphics, kind of in "pairs", all with words at bottom of the emblems stating "By Appointment to" and then four different royal personages, "H.M. King Gustaf V", "H.M. King Frederik IX", "H.M. King George VI" and "H.M. The Queen of the Netherlands".  There are no words around outer edge or on backside.


Round metal tray measuring 13 3/8 inches, this tray is "flatter" than most beer or alcohol trays, only having a depth of about 3/4 inch, with the outer rim being a flatter, less rounded edging.  Our camera had trouble focusing with this one, so we apologize for the blurriness, but you can still get the basic idea in our two images of the top and bottom sides.  This tray is very usable and hangable, but definitely not mint.  It has a lot of dirt/pitting/scraping/scratching/overall wear on the topside, with some wear on bottom (not bad here).  Also has 3 molded "hand holds" on bottom as you can see in the image.   Schmidt’s of Philadelphia Light Beer tray with those words on topside center along with crest/emblem that has words in it at base "since 1860".  Around outer edge of tray has the words "Beer as Beer Should Be" in script done three times, same words.  On underside of tray has words "Schmidt’s of Philadelphia".  Images show top and bottom sides.


Round metal tray measuring 13 inches in diameter and has a depth of 1 1/2 inches with a curled, smoothly rounded edge.  Tray in very nice used condition, but while very usable and hangable, it is not mint.  There are a few scratches to white in the letters "h" and "m" of Schmidt’s on topside, as well as an easily visible small brown line scraped area in upper center right and some light brown spotting within and near the words "Light Beer".  There is much other scrapes/scratches/spotting wear that you really don't see until looking at an angle in bright light, but it is there.  Bottom side also has scrapes/scuffing/wear and a number of tiny dark spots.  However, overall still in good condition for a used piece.

Vintage Ballantine Beer & Ale Round 12&q $13.20

 

Anheuser-Busch Tin Plate With Woman $124.00

 

Cherry Heering Tray, Peter F. Heering, S $15.00

 

Schmidt's of Philadelphia Light Beer Tra $17.00

Wonderful Bar Drinks Serving Tray. It is a novelty tray with a real cute picture and caption. It is made all of wood with two small side handles and has the paper Japan label on the back. It is 10 1/2 inches long, 6 1/2 inches high and 1 1/4 inches deep. A great tray to use or hang on the wall.  Couroc of California pieces were the wedding and shower present of choice from 1950's to the 1980's. Couroc was located in Monterey, California and produced many different types and shapes of trays, boxes, ashtrays and glass barware. 


The company was founded by Guthrie Courvoisier, owner of Courvoisier Galleries in San Francisco in 1948, Courvoisier worked for Disney prior to founding his company. While working for Disney he designed the first commercially available animation cels, these cels are still known as Courvoisier Cels. His wife, Moira Wallace was a designer and was involved in the designing and manufacturing of the Couroc designs, on rare occasions she personally signed her work. 


Courac employed many skilled artisans during the early years, the artists carefully arranged bits and pieces of common metal items such as springs, screws, glitter, safety pins and paper clips, shells, corral, woods and coins into a special material called black satin black phenolic. This material is resistant to alcohol and boiling water, but is not dishwasher safe. Couroc's founder died in the 1970's and the company was sold several times before ceasing production in 1990. The pattern on this tray features a blue bird with a red breast seated on branch with red leaves, this pattern is not a commonly found one. This tray is a seldom seen shape, it is an oval shape with handles, it is almost 15 inches long and 9 3/4 inches across, in very good, gently used condition. It has the original gold label on the back and would be an excellent addition to your collection or decor, please see my other listing for additional pieces of Couroc in this pattern as well as other patterns.  Couroc of California Blue Bird Serving Tray in a square or oblong tray. Couroc of California pieces were the wedding and shower present of choice from 1950's to the 1980's. Couroc was located in Monterey, California and produced many different types and shapes of trays, boxes, ashtrays and glass barware. 


The company was founded by Guthrie Courvoisier, owner of Courvoisier Galleries in San Francisco in 1948, Courvoisier worked for Disney prior to founding his company. While working for Disney he designed the first commercially available animation cels, these cels are still known as "Courvoisier Cels".  His wife, Moira Wallace was a designer and was involved in the designing and manufacturing of the Couroc designs, on rare occasions she personally signed her work. 


Courac employed many skilled artisans during the early years, the artists carefully arranged bits and pieces of common metal items such as springs, screws, glitter, safety pins and paper clips, shells, corral, woods and coins into a special material called black satin black phenolic. This material is resistant to alcohol and boiling water, but is not dishwasher safe.  Couroc's founder died in the 1970's and the company was sold several times before ceasing production in 1990. 


The pattern on this tray features a blue bird with a red breast seated on branch with red leaves, this pattern is not a commonly found one. This tray is a seldom seen shape, it is 12 1/2" long and 9 1/2" across, in excellent gently used condition. It has the original gold label on the back and would be an excellent addition to your collection or decor! Please see my other listing for additional pieces of Couroc in this pattern as well as other patterns!  This tray from Knickerbocker Beer and Ruppert Ale is in good, used condition. Measures 10 in. diameter and is about 1 in. tall. Normal use wear. Minimal paint fading and loss.

Wood, Novelty Drinks Serving Tray $16.00

 

Couroc of California Blue Bird Oval Hand $29.99

 

Couroc of California Blue Bird Serving T $29.99

 

Knickerbocker Beer & Ruppert Ale Tray $25.00

A Schlitz Beer tray that measures 13 in. diameter. In very good, used condition. Measures 13 in. diameter and is 1.5 in. tall. Bright colors and statement Go For The Gusto.  A Hamm's beer tray that I believe is from the 1960's era. Measures 13 in. diameter. About 1.5 in. tall. In quite good condition. Bright colors. Hamm's Preferred Stock. The bottom shows minor paint loss and normal scratches from use. Please view images carefully. Hamm's beer, St. Paul, Smooth and Mellow.  An attractive beer tray that states Edelweiss Schoenhoffen Edelweiss Co. A Case Of Good Judgement Measures 13 in. diameter and is 1.5in. tall. Very good condition to display but there are scratches on the bottom side.Bright colors.  This vintage beer tray advertising Piels Light Beer is marked: Piel's Light Beer / Piel Bros. / Brooklyn, N.Y. / Tastes Best of all because it's the Driest of all. 

Piels Beer, aka Piel Bros. Beer and Piel's Beer, is a regional lager beer, originally brewed in Brooklyn, New York. In 1963, the Piel management decided to sell the company, and it was acquired by Associated Brewing Company of Detroit, Michigan In the 1970s, Schaefer Beer, another Brooklyn based brewer bought the rights to the Piel Brothers label and Schafer continued to brew it at its Brooklyn and Allentown, PA plants. Most of the Stroh brands, including Piels, were sold to Pabst, which continues to market Piels on a limited basis in New York and the New England states. Piels Real Draft and Piels Light were also popular products from this brewery. 

From the 1950's, in good condition, there is a lot of rusting and wear from age, which I have tried to show in my pictures and it measures 1 3/8 inches high and 13 1/2 inches in diameter. 

An addition to any Advertising or Breweriana Collection. 

SH & Ins. will be quoted after orders placed. If you have any questions feel free to contact me and thank you for looking.

Schlitz Beer Tray $34.95

 

Hamm's Beer Tray $49.95

 

Edelweiss Schoenhoffen Beer Tray $35.00

 

Piels Light Beer Advertising Tray $10.00

This wonderful steel beer tray in colors of gold and white with red lettering and highlights advertising Miller High Life Beer is marked on the inside and outside rim: Miller High Life / Enjoy Life with Miller High Life. 

In 1854, with Germany in the throes of political unrest and growing restrictions, the Millers (Frederick Edward John Miller and wife Josephine) and their infant son emigrated to the United States. After spending a year based in New York City and inspecting various parts of the country by river and lake steamer, Miller traveled up the Mississippi to Prairie du Chien and traveled overland to Milwaukee. Shortly after he arrived in Milwaukee, Frederick Miller paid $8,000 for the Plank-Road Brewery, now the Milwaukee Brewery. Philip Morris Inc. purchased the company in 1969 and the rest of the family's stock in 1970. 

From the 1950's, in very good condition, there is some paint flecks and scratches, which I have shown in my pictures and it measures 1 1/8 inches high and 12 inches in diameter. 

An addition to any Advertising or Breweriana Collection. 

SH & Ins. will be quoted after orders placed. If you have any questions feel free to contact me and thank you for looking.  This wonderful red and white steel beer tray advertising Rheingold Extra Dry Lager Beer is marked: Liebmann Breweries Inc. / New York, N.Y. with the #8. 

In 1850, Samuel Liebmann emigrated to the U.S. The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery at the corner of Forest and Bremen Streets. The company was already flourishing by the time of Samuel's death in 1872. Working with Philip Liebmann (great-grandson of Samuel), Schülein developed a dry lager beer with a European character to be marketed under the brand name Rheingold. For thirty years, Rheingold Beer reigned supreme in the New York area, but by 1976, as a local brewery, it could no longer compete with nationwide companies such as Anheuser & Busch, Miller, and Schlitz, and its doors were closed. Only recently, using the same brewmaster, Rheingold is once again being sold in the tri-state area.

From the 1950's, in very good condition, there is a ding in the bottom, paint flecks and scratches, which I have shown in my pictures and it measures 1 1/8 inches high and 12 inches in diameter. 

An addition to any Advertising or Breweriana Collection. 

SH & Ins. will be quoted after orders placed. If you have any questions feel free to contact me and thank you for looking.  This wonderful red and white steel beer tray advertising Rheingold Extra Dry Lager Beer is marked: Liebmann Breweries Inc. / New York, N.Y. with the #8. 

In 1850, Samuel Liebmann emigrated to the U.S. The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery at the corner of Forest and Bremen Streets. The company was already flourishing by the time of Samuel's death in 1872. Working with Philip Liebmann (great-grandson of Samuel), Schülein developed a dry lager beer with a European character to be marketed under the brand name Rheingold. For thirty years, Rheingold Beer reigned supreme in the New York area, but by 1976, as a local brewery, it could no longer compete with nationwide companies such as Anheuser & Busch, Miller, and Schlitz, and its doors were closed. Only recently, using the same brewmaster, Rheingold is once again being sold in the tri-state area.

From the 1950's, in very good condition, there is a ding in the bottom, paint flecks and some rusting, which I have shown in my pictures and it measures 1 1/2 inches high and 13 1/2 inches in diameter. 

An addition to any Advertising or Breweriana Collection. 

SH & Ins. will be quoted after orders placed. If you have any questions feel free to contact me and thank you for looking.  This is a vintage oblong tip tray prior to the USSR (70-80's). The usual gloss finish is somewhat dulled by water and use. The exprtly painted floral spray is colourful, bright and vivid.Measures 7 inches by 4,75 inches.In very good condition.

Miller High Life Beer Tray $25.00

 

Rheingold Extra Dry Lager Beer Tray $15.00

 

Rheingold Extra Dry Lager Beer Tray $20.00

 

Russian Vintage Tip Tray $12.00

This is a vintage tole tray prior to the USSR. The usual gloss finish is somewhat dulled by water damage and use. This only makes the tray more desirable to those wanting a vintage look. The expertly painted flowers are colorful and bright. There is detailed gold decoration around the rim. It measures 12 1/2inches x 10 inches. Great looking tray.  A metal Hamm's Beer tray with bright colors showing a man in a boat on a peacful lake or river. Measures 13.25 in. diameter and is 1.5 in. tall. In good, used condition. Will display very well.  A tray from the Grain Belt Brewing Co. Measures 13.25 in. diam. and is 1.5 in. tall. In good, displayable condition. White background with the red diamond logo on the bottom. Features two bottles of beer and a geyser that demonstrates the perfect brewing water, diamond clear statement. Perfect for your home bar or just display and enjoy.  This tray is metal and measures 6.75 x 4.5 in. Nice item to add to your collection of Anheuser Busch memorabilia. Dated 1992 and is a licensed product. I have 4 different ones listed.

Vintage Black Tole Tray, Made in Russia $24.00

 

Collectible Hamm's Beer Tray $55.00

 

Tray, Grain Belt Beer $45.00

 

Anheuser Busch, Budweiser tip Tray $6.00

This tray is metal and measures 6.75 x 4.5 in. Nice item to add to your collection of Anheuser Busch memorabilia. Dated 1992 and is a licensed product. I have 4 different ones listed.  A tip tray from the Anheuser Busch Co. This tray is metal and measures 6.75 x 4.5 in. Nice item to add to your collection of Anheuser Busch memorabilia. Dated 1992 and is a licensed product. I have 4 different ones listed.  A tip tray from the Anheuser Busch Co. This tray is metal and measures 6.75 x 4.5 in. Nice item to add to your collection of Anheuser Busch memorabilia. Dated 1992 and is a licensed product. I have 4 different ones listed.  This colorful beer tray advertising, the Beer Drinkers Beer, Knickerbocker Beer is unmarked: There are 3 different captions featuring Father Knickerbocker on the front and bold white lettering, Knickerbocker, on a red banner on the back. 

From the 1950's, in good + condition, there are scratches and some rusting from age, which I have tried to show in my pictures and it measures 11 3/4 inches in diameter. An addition to any Advertising or Breweriana Collection. 

SH & Ins. will be quoted after orders placed. If you have any questions feel free to contact me and thank you for looking.

Anheuser Busch, Tip Tray $6.00

 

Anheuser Busch Tip Tray, 1992 $6.00

 

Anheuser Busch Tip Tray $6.00

 

Knickerbocker Beer Tray $35.00

This wonderful red beer tray advertising Schaefer Beer is marked: The F & M Schaefer Brewing Co. Brooklyn, N.Y. / T.M.Amer.Can.Co. / Canco / Reg.US Pat.Off. F.& M, as most breweriana buffs know, stands for Frederick and Maximilian, the brothers who founded Schaefer. Frederick Schaefer, a native of Wetzlar, Prussia, Germany, emigrated to the U.S. in 1838. Within two weeks of his landing, Frederick took a job with Sebastian Sommers, who operated a small brewhouse on Broadway. The next year his younger brother, Maximilian, decided to make the trip across the Atlantic also. He arrived in June of 1839 and brought with him a formula for lager, a type of beer popular in Germany but unheard of in the United States. The brothers dreamed, and planned, and saved and in the late summer of 1842 they were able to buy the small brewery from Sommers. The official, and historic, starting date was September, 1842. The brothers wisely decided to build yet another new plant, and to locate it in an area where they could expand as needed. Their search took them to what were then the wilds of uptown Manhattan. In 1849 the brewery, lock, stock and many barrels, was moved to Fourth Ave. (now Park Avenue) and 51st Street. Here, just north of Grand Central Station, the Schaefers brewed for the next 67 years, ever-expanding their plant. on January 22, 1976 when Robert W. Lear, Chairman and Chief Executive Officer of The F. & M. Schaefer Corp., announced the closing of the Brooklyn New York City plant, very sad for the city that's had a love affair with Schaefer lager for over 134 years. 

From the 1950's, in very good condition, there are scratches and wear from age, which I have tried to show in my pictures and it measures 13 1/2 inches in diameter. I have 2 of these trays in stock, price quoted is for each tray ordered. 

An addition to any Advertising or Breweriana Collection.

SH & Ins. will be quoted after orders placed. If you have any questions feel free to contact me and thank you for looking.  12 1/4 inches wide and 1 3/4 inches tall  

This Pabst Blue Ribbon Beer tray is in fair to good displayable conditon. Measures 11.75 in. diameter and is about 1 in. tall. The inside shows use and the bottom has scratches. Normal for this type of item.  This vintage metal beer tray from The Hamm's Brewing Co. measures 13 in. diameter and is about 1.5 in. deep. Definitely been used and has scratches and wear. I think it would still display OK. Please view images carefully.

F&M Schaefer Red Beer Tray $20.00

 

Canadian Tray $3.75

 

Pabst Blue Ribbon Beer Tray $32.50

 

Hamm's metal Beer Tray $68.00

This metal beer tray advertising Schlitz Beer is in fair to good condition. Measures 13 in. diameter and is about 1.5 in deep. Reads Schlitz Go For The Gusto. There is paint loss, slight rusting and light wear. I think it would still display well.  This Miller High Life Champagne of Beers  beer tray measures 13 in. diameter about 1.5 in. deep. In good, displayable condition but does have light scratches and some paint loss. Please view images closely.  This tray measures 13.5 in. diameter There is scuffing and paint loss on the top edge. Measures 13.5 in. diameter. In good, displayable condition, hanger attached on the back. A composite material.  WONDERFUL 1950'S, WOOD COCKTAIL, DOUBLE SIDED TRAY IN THE ORIGINAL RED PAINT. ONE SIDE HAS THE HOLES TO CARRY THE DRINKS WITH A MUSICAL DECORATION THAT HAS RUBS ON THE PATTERN. THE OTHER SIDE IS THE FOOD TRAY WITH MOLDINGS AROUND THE EDGES TO HOLD THE DISHES. IT HAS A FLOWER DECAL IN THE CENTER. THE RED PAINT DOES HAVE SOME SMALL NICKS AND RUBS, BUT IS STILL GREAT. WHAT A 50'S MOMENTO. IT IS 2 INCHES HIGH, 16 WIDE AND 9 1/4 INCHES DEEP.

Schlitz Beer Metal Beer Tray $37.50

 

Miller High Life Beer Tray $32.50

 

Furstenberg Tray $22.50

 

1950'S WOOD COCKTAIL DBL. SIDED TRAY IN $35.00

Scheidts Beer Ale Tray, marked 'Scheidts, Valley Forge Beer, Rams Head Ale, Norristown PA.' with full color picture of Washington & his troops at Washington's Headquarters, Valley Forge.  Round metal tray measuring 11 1/4 inches in diameter and sits 1 1/4 inches in height.


Overall good shape, but far from mint -- shows age/wear flaws from use and time.  Please note that we try to describe everything we see to be fair, but most of this won't be visible in the images due to being shot further away to show the whole tray (the white "hot spots" in the images are reflection from the camera lighting on the metal surfaces).  Also, none of this is unexpected given the age and probable use of this tray.  There are no major dents, cracks, bends, etc.  Regardless still very presentable, collectable and usable.


If you look closely at an angle in bright light you'll see many flaws to the center decor, but otherwise they are not apparent, and most wouldn't see them.  However, these flaws from use/age include many rubbed areas, scratches, lines, dots, etc.  What is apparent on general viewing is some wear to the upper red tray rim, particularly one spot about 3/4 inch in width where you see silver from the red paint being worn away.  Elsewhere on the rim you can see silver lines, dots, etc.  The most wear is visible on the blue bottom of the tray, as to be expected.  There are scratch lines, dots, rubbed wear, etc.  On the outer blue side to the tray there is some evidence of wear but not bad, but on close looking you will see some scratches, rubbed spots, dots, etc.   

Scheidts Beer Tray, Valley Forge Beer, R $22.50

  



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