Mayer's Market

Circa: 1937
Condition: Very Good
Type: Brochure/Pamphlet
Manufacturer: A&P Food Stores
ISBN: Not applicable

The A&P Menu Planner originated in 1931 as a weekly free A&P grocery store leaflet with recipes, menus and kitchen lore designed to encourage customers to buy more food products. It was so successful that the company launched the first issue of the still-published Woman's Day magazine in 1937.

This issue of the A&P Menu is from January 14, 1937, and featured information on the many different kinds of steaks available to consumers in the A&P stores. Two pages also include menu ideas and recipes for a week of breakfasts costing $2 or $3 or less, luncheons of $3 or $4 and dinners of $5 or more - proving that a family of four could eat well on a total o $13 to $15 a week. Ads for Ann Page Sparkle Gelatin Dessert and A&P Bread are also included.

An unusual piece of American retail history, the 8-page planner is filled with numerous black/white photos of prepared meals and is in Very Good condition with only a small oil stain on bottom corner of pages inside. There are no other apparent defects inside or out!

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