Mayer's Market

Circa: 1948
Condition: Very Good
Type: Stapled to Backing
Publisher: Boat Furniture
This 1948 advertising wall calendar is a spectacular example of a business boosting sales of a manufacturer's products. Distributed by Boat Furniture Co., Pella, Iowa, where 'Quality Costs No More,' the 9.5- by 15-inch calendar features great color photos of 'Armstrong's Linoleum Floors for every room in the house.' Among them are a 'one-room apartment from wasted attic space;' 'guest room with a split personality;' 'bathroom with no wasted steps;' 'space-saving tricks to make a tiny kitchen efficient;' 'a livable, rentable apartment in just one room;' and 'an Early American dining room right down to the floor.'

Furnishings, color combinations and, of course, flooring choices are fully described, as are the 'pullman toilet,' folding screen, balloon-back chairs, linoleum-covered work counter, and more. Under the calendar pages you'll find 'Helpful Questions and Answers about linoleum and its place in your home' and 'Important facts about the care of linoleum and felt-base rugs and floor covering.'

The calendar is in Very Good condition with only slight corner bumps on the backing. The pages themselves are without apparent defects.

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