Mayer's Market

Circa: 1952
Condition: Very Good
Type: Wire Spiral
Publisher: Kellogg Co.
Distributed by the Dept. of Home Economics Services of the Kellogg Company of Battle Creek, Michigan to offer 'inspiration by reminders of those who have served our country, at peace and in war, in periods of prosperity and of depression -- the men who by virtue of office have called the White House home,' this may be one of the cereal company's few advertising pieces that doesn't show extravagantly colored drawings of cereal boxes and the many characters who have represented them.

Yes, there are descriptions and pictures of many varieties of cereals -- Pep Flakes, All Bran, Rice Krispies, Corn Soya, Shredded Wheat, 40% Bran Flakes, Sugar Pops -- but these are outshined by the drawings of homes throughout the U.S. where our presidents have lived. Those included are Herbert Hoover, Calvin Coolidge, James Madison, Harry Truman, Thomas Jefferson, Andrew Jackson, George Washington, Abraham Lincoln, Franklin Roosevelt, Woodrow Wilson, Franklin Pierce, Theodore Roosevelt and William Howard Taft. Some biographical information is included with each.

Produced as an academic year calendar (months run from September, 1952 through August, 1953, the wire-bound wall calendar measures 11 by 8.75 inches folded, opening to 11 by 17.5 inches. The majority of the pages are in Very Good condition, however the February-March pages have some handwritten markings on a few dates and apparently suffered a coffee stain on the enter of the page. Still, it's a fine example for calendar and Kellogg's cereal collections!

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