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Your Price: $ 16.95
Item Number: SM241 |
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Circa: 1953 Condition: Very Good
This pocket token was minted for Pontiac by the renowned advertising company Whitehead & Hoag of Newark City, NJ. It features the Indian Head Pontiac logo with the ‘Pontiac’ and ‘Chief of the Sixes’ on the front side and ‘Product of General Motors’ on the back. At bottom of the back are the letters W & W Co. U.S.A., probably designating the designer.
The slogan Chief of the Sixes was first used in 1926 and the slogan was a stamped on the company's Indian Head grille emblems used from 1926-1929. This token was actually coined about 1953. More were struck until 1956 when Pontiac launched its first V8 engine and car buyers turned their attention from six cylinders to the more beefy V8 motors.
Measuring 1-inch diameter, it appears to be in excellent condition. There is slight darkening of some areas of the token, but this appears to be normal aging of the metal and we didn’t attempt to polish it! It’s a nice reminder of the early Pontiacs … and a nice addition to a collection!
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