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Your Price: $ 4.95
Item Number: 17075 |
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| We also accept Checks and Money Orders. |
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Circa: 1937 Condition: Very Good Type: Brochure/Pamphlet Manufacturer: A & P Food Stores ISBN: Not applicable
The A&P Menu Planner originated in 1931 as a weekly free A&P grocery store leaflet with recipes, menus and kitchen lore designed to encourage customers to buy more food products. It was so successful that the company launched the first issue of the still-published Woman's Day magazine in 1937.
This issue of the A&P Menu is from February 11, 1937, and featured ideas of using canned fruit to pep up your winter menu. Two pages also include menu ideas and recipes for a week of breakfasts costing $2.50 to $3 or less, plus luncheons and dinners – proving that a family of four could eat well on a total o $13 to $15 a week. Ads for Lenten Specialties and A&P Bread are also included.
An unusual piece of American retail history, the 8-page planner is filled with numerous black/white photos of prepared meals and is in Very Good condition with no apparent defects inside or out!
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